Course Details

Master in Social Media Marketing Course

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Course Fee

24,000/-

Duration

3 Months (12 Weeks)

Mode

Classroom / Online / Hybrid

Certification:

Certificate in Social Media Marketing

Introduction to Social Media Marketing (Week 1–2)

Topics covered:
  • Evolution of social media
  • Importance of digital presence
  • Overview of key platforms (FB, IG, LinkedIn, YouTube)
  • B2B vs B2C strategies
  • Understanding buyer personas

Content Strategy & Creation (Week 3–4)

Topics covered:
  • Creating a content calendar
  • Content types: Static, Stories, Reels, Shorts, Carousels
  • Visual storytelling basics
  • Captions, hashtags & CTAs
  • Free tools: Canva, CapCut, Lumen5, ChatGPT for content

Platform-Specific Strategies (Week 5)

Facebook & Instagram Marketing
  • Meta Business Suite overview
  • Page setup & optimization
  • Organic vs paid strategies
  • Instagram Reels & Story hacks
  • Audience targeting

LinkedIn

  • LinkedIn content & networking
  • LinkedIn for personal branding

YouTube Shorts

  • Short-form video content creation
  • Growth strategies & analytics

Social Media Advertising (Week 6–7)

Topics covered:
  • Facebook & Instagram Ads Manager
  • Setting campaign goals (traffic, conversion, awareness)
  • A/B Testing and optimization
  • Budgeting and bidding strategies
  • Retargeting and Lookalike audiences

Analytics & Reporting (Week 8–9)

Topics covered:
  • Key metrics: Reach, Engagement, CTR, Conversion
  • Platform insights vs third-party tools
  • Google Analytics for social tracking
  • Report building and KPI dashboards

Influencer & Community Marketing (Week 10)

Topics covered:
  • Types of influencers: Nano to Celebrity
  • How to find and approach influencers
  • Campaign design and ROI calculation
  • Managing online communities & engagement

Trends, Ethics & Crisis Management (Week 11)

Topics covered:
  • Latest SMM trends (AI, memes, live content)
  • Copyright, privacy & data usage
  • Handling negative comments & backlash
  • Building brand loyalty in tough times

Final Project & Portfolio (Week 12)

Topics covered:
  • Strategy presentation
  • Content calendar (30-day)
  • Mock campaigns
  • KPI reporting

Tools You’ll Learn

Category                                      Tools Used

Meta Business Suite                 Campaigns, Analytics, Page Mgmt

Canva / CapCut                         Content Design & Editing

Google Analytics                       Web & Social Traffic Tracking

ChatGPT                                     Content generation, caption ideas

Learning Outcomes

  • Build and manage brand presence on multiple social platforms.
  • Create and schedule engaging, strategic content
  • Plan, run, and optimize paid ad campaigns.
  • Analyze performance using platform and third-party tools
  • Develop full-funnel social media marketing strategies.